Let me introduce myself...

The Preferred Nerd was started in November 2016. I’d hit a point where I decided I wanted a better control of my own work-life balance, and decided that running my own business was the best way to take control.

The decision as to what I wanted to do was easy: I’d worked in I.T. for years already, and found a common thread: we could fix their computer, but would send them elsewhere for a website, who would send them to a different designer, who would send them… it went on and on. I.T. was already confusing enough, and I could see the frustration people had. I could do all of those things, but our business wasn’t setup to do it. So I decided: when I started my own business, I would do it all. And if I couldn’t do it myself, I’d ask them to trust me to organise it for them. All-in-all, I wanted to be a one-stop-shop!

Then I needed a way to get that idea out there: a name that let people know I was more than just a “computer” or “website” guy. Around the same time I broke my glasses (and my nose!) and had to buy a new pair (of glasses. Not noses…). As fellow-glasses wearers can attest: glasses make up a big part of your look. You wear them all the time with all of your outfits, and they reflect your style and personality. Already working in IT and wearing glasses, I decided that I’d stop fighting my image and to embrace my stereotype: I admitted and fully welcomed being a “nerd”.

And so with the right timing and an unfortunate accident, like all other superheroes, I became The Preferred Nerd.